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Apple's development and business model


Apple Inc. is one of the most popular IT conglomerates, and at the same time, their solutions, more precisely business solutions, can raise a lot of different questions. Within this topic, I look at Apple's development and business model.

Two main facts about Apple Inc.:

  • Apple created a complete ecosystem on the one hand and incompatibility with other platforms on the other. Such a business model is called proprietary assets along with software.
  • On the one hand, Apple produces both hardware and software, which provides the best quality within one platform, but on the other hand, it creates a so-called artificial deficit.

As for the development model, Apple uses an agile methodology or Scrum in its development. The principle is to involve the customer in the development process and gradually approach the solution by specifying and supplementing it. Each step creates a new and more accurate solution.

Scrum has 3 main roles:

  1. Product Owner - represents the "client's voice" and directs the project team in the desired direction, and handles client-side documentation.
  2. Scrum master - acts as a moderator, monitors compliance with Scrum's processes, and actively communicates with both the product owner and the development team, helping to resolve work-related issues as needed.
  3. Development team - usually with 3-9 members who cover all the development process roles (analysis, design, programming, testing, documentation ...).

Sprint or iteration is a key part of this methodology. The sprint lasts from one week to one month.

According to the scrum methodology, three types of meetings are held: 

  • A sprint planning meeting
  • A daily sprint meeting
  • A sprint end meeting

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