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 1. Tim Cook (Apple's CEO, 2011 – present)

On August 24, 2011, Tim Cook was named CEO of Apple. After Apple's founder died on October 5, 2011, Steve Jobs remained successful in that position. The higher costs were building and optimizing Apple's supply chain, with Cook as CEO when Steve Jobs took medical leave in early 2011.

Timothy Donald Cook was born on November 1, 1960. He attended Auburn University, earning a bachelor's degree in industrial engineering. He continued his education at Duke University, earning a master's degree in business administration. He joined Apple in March 1998, serving as senior vice president of global operations.

Cook was hired to optimize Apple's supply chain, which suffered from poor production and distribution channels. Its ability to optimize the supply chain allowed Apple to market its products at competitive prices. This was best illustrated by the release of the iPad, which was introduced at a $ 499 entry price. This ability to sell the device at both low cost and profit helped the competition in the tablet market to leave in the first year, with competing manufacturers fighting for both technology and price.


2. Steve Jobs (Co-founder, Chairman and CEO of Apple Inc.)

Steven Paul Jobs (born February 24, 1955 - died October 5, 2011) is a member of Apple Computer Inc., one of the founders. It was renamed Apple Inc. CEO up to 5 weeks before death. He is considered one of the leaders in the computer industry. He also founded Next Computer and Pixar Animation Studios and was chairman of the board. He contracted pancreatic cancer in the years he took to the top of Apple and died at 56 years.

In the late 1970s, he and other Apple's founder Steve Wozniak designed one of the first commercially successful personal computers. Jobs was one of those who became aware of the graphical potential of a graphical user interface (GUI) used with a mouse in the early 1980s. Jobs were removed from Apple's board after a power struggle on the board in 1985. He founded the computer company NeXT, which aimed to produce a computer platform for higher education and the business world. In 1986, he bought Lucarifilm from Pixar. Jobs returned to his company in 1997 when Apple Computer bought NeXT. Since then, he has served as CEO. Fortune magazine named Steve Jobs the most powerful businessman in 2007.

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